Brand Activations Ireland has been built on a lifetime of passion for the outdoors and healthy lifestyle. 

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At its helm, you’ll find Ross Thompson. Since he was a kid, Ross has been a lover of outdoor adventure. An avid white-water kayaker, surfer and mountain biker, these loves have taken him all around the globe. Now that he’s all grown up and a dad of four with his wife Wendy, Ross has added ultra running to his passions. 

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Brand Activations has been built on Ross’s life experience – and kit experience – and the relationships that he has fostered along the way. So it’s no surprise that every brand in our stable has an authentic outdoor story with a long legacy and devotion to lovers of this world. Ross only works with brands that he knows the outdoor community will love.